Today, when competition is at its most fierce, brands give immense importance to marketing and branding to stand out in the competition. With the landscape evolving predominantly to a digital space, a strong online presence goes a long way for a brand. Brands, especially the marketing and designing departments, focus on creating marketing collaterals that bring out the brand's uniqueness across mediums. So what do you, as a marketer, think of when it comes to marketing collaterals?
What can you do to communicate your products and services, stand out from the competition, and create a brand identity with which your audience can relate and bond? The answer to it all, customization! And the role of color is immense to help you achieve these goals. Let us think of Coca-Cola. They have created such a strong brand color identity that our minds relate to the brand every time we encounter the red and white color palette. The association of colors is very profoundly linked with user psychology, and deciding it wisely and consistently can have immense long-term returns.
This blog will show you how you can amp up one of the most widely used marketing materials: the presentation with customized colors with our Color Editor. We will build a Google Slide for a mock-up brand and play with colors to show you just how easy it is. So let's get started with it!
Our Color Editor is the fastest, easiest, and most powerful way to edit SVG color online for free!
Here's all you need to know about it in a nutshell:
You can search from over 3.7 million assets on Iconscout. Download your favorite as an SVG and get started.
It is that simple! Here is a quick tutorial on how to play around with our Color Editor.
Now that we have the color editing part taken care of, let's show you how to add this customized asset to your presentation. We will use Google Slides for this example, but you can also apply the same steps to other tools.
And just like that, in 3 simple steps, you are all set to showcase your personalized slide in your brand style.
So what are you waiting for? Make the most of our intuitive no-code tools to customize your marketing collaterals and unleash their full potential!