How to make your app turn into habit?

Originally published by Shreya Saxena on Medium. Demystifying the habit formation strategy behind the most popular app used by billions of users — Facebook. The Hook Model is explained in the book Hooked by Nir Eyal. It is made up of 4 stages and the more your user cycles through them, more will be the ‘addictiveness’ quotient of […]

Optical Effects in User Interfaces

Our eyes are weird organs that often are telling lies to us. But if you know the peculiarities of human visual perception, you can build more approachable and clean designs. Not only do type designers utilize optical tricks for creating readable and well-balanced fonts, but it’s also helpful for interface designers, who build user-machine communication. […]