Social Media Image Sizes: The Cheat Sheet (2021)

The internet is ingrained in our daily lives today, and social media has become a big part of the experience. But it is beyond just keeping in touch with your friends. It is your identity as an individual or a brand, and this cheat sheet will guide you to optimize your images to the T!

Social Media Image Sizes: The Cheat Sheet (2021)

If you live and breathe social media, you have come to just the right place! Today, social media includes not just pictures but also posts, stories, and a lot more. Social media image sizes also tend to change frequently. So here is the cheat sheet to get the best out of your social media images!

Why is it important to get social media image sizes right?

There are quite a few reasons why the dimensions of images on social media are crucial. Here are a top few:

  1. To avoid pixelation and awkward image stretching. This is a must to look professional!
  2. To optimize all your images and make them more engaging.
  3. To ensure that your audience has full access to the photo and the message you are trying to convey.

Now that we know why image sizes are important, let's get to the cheat sheet. Here is a quick overview of what is in store for you in this blog.

So, what are you waiting for? Let's get started!


Instagram, the very first platform to support the square image format! Did you know that Instagram supports both landscape and portrait images? Even though it comes with flexibility, the image dimensions can still be tricky to figure out. Do not worry! All you have to do now is follow our guidelines.

Whether you are a brand or an individual, your Instagram profile picture is vital in creating the first impression. An evergreen picture with good lighting and contrast are tips to keep in mind. However, the correct size and aspect ratio are essential to make the most of that circular frame. Here's a guide to profile photo size:

Instagram Profile Photo Size

Your feed is what drives viewers into your account and keeps them coming back, and you definitely don't want to mess that up! Instagram supports landscape, portrait, and square formats, with aspect ratios between 4:5 and 1.91:1. Here's the guide to feed photo sizes:

Instagram Image Sizes For Feed Photos

Details are what make an account stand apart from the rest. Optimizing the thumbnails is getting your details right. Follow this guide for the best thumbnail size:

Instagram image sizes for thumbnails

You know you have struck the right chord when your followers connect with you. And nothing is better than sharing everyday moments through your stories. Get the most out of your Instagram Stories by optimizing their dimensions:

Instagram Stories image size

Add up to 10 photos or videos to a single swipeable carousel and share the full experience of an event. But make sure you get the sizes right with this guide to image sizes for Instagram Carousels:

Instagram carousel image sizes

Did you always want to share long-form videos and connect better to your followers and the world? IGTV is what you need! Now you can share the full story, but make sure you get all the dimensions spot on. Here's how to do it for IGTV:

IGTV sizes


  • If you want your images to look their best on Instagram, aim to upload an image 1080 pixels wide.
  • When you share an Instagram image sized over 1080 pixels, Instagram will size it down to 1080 pixels.
  • If you share a photo with a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution.
  • If your uploaded Instagram image is in a different ratio, the platform will automatically crop your photo to fit a supported ratio.
  • To future-proof your Instagram feed and avoid pixelation, upload images that are as large as possible.


It is a fact that tweets that include images get more clicks, likes, and retweets than ones without it. Tweets with visual content are three times more likely to get engagement. Choosing the right pictures and creating the best tweets is very important when it comes to Twitter marketing. And, of course, that includes getting Twitter image sizes right.

Does your profile stand out and is follow-worthy? Your Twitter Profile Picture can help grab those eyeballs, and this is how to get its size optimized:

Twitter image sizes for profile photos

Getting the Twitter Header Image right can seem a bit tricky, with part of your header image being cropped out even on following the recommendations. This is where our cheat sheet helps! Here it is:

Twitter image size for header photos

We covered how important images are to tweets when it comes to generating engagement. Now let's check out how to get those In-Stream Photos right! GIF, JPG, or PNG - if it's under 5 MB, it should be good!

Twitter images sizes for in-stream photos

Tips :

  • Header images get cropped to an aspect ratio of 3:1.
  • Depending on the monitor and browser you use, the header images display differently.


Being on top of your Facebook game requires some effort! Did you know that Facebook updates its design and image dimensions frequently? The best strategy to future-proof your brand's content is to upload the highest-quality image you can.

Your Profile Picture on Facebook is synonymous with your social identity in this digital world. It should bring out the best of you who are. And if you're a brand, it is as good as your visiting card, creating a brand identity that the users associate themselves with. Getting that wrong would be something you'd want to steer clear of. Here's how to get it right: meet the minimum size criteria below and keep the file size lower than 100KB.

Facebook image sizes for profile photos

Creating engaging posts and having an attractive timeline can do wonders for your Facebook profile. Follow this size hack to make your post and timeline photos look top-notch.

Facebook image sizes for posts and timeline photos

Get the viewer's attention right at the beginning with an impressive cover picture that communicates your story or message, whether it's a personal profile or a brand page. A high-quality cover picture goes a long way, but make sure to get the size right to avoid unnecessary cropping.

Facebook image sizes for event cover photos

Connect better with your friends and followers by giving them a sneak peek into your life with Facebook Stories. Since it takes up the entire mobile screen, getting the right dimension and making the most of it is a must.

Facebook image sizes for Facebook Stories

Tips :

  • To avoid any compression or distortion, upload a JPG or PNG file.
  • Use the recommended pixel sizes for the fastest load times.
  • Profile pictures and cover photos with logos or text work best when uploaded as a PNG file.
  • Don't drag to reposition once you've uploaded your cover photo.
  • Files for these Facebook images can be up to 45 MB for JPEGs or 60 MB for PNGs.
  • Facebook recommends using JPEGs for 360 pictures and ensuring files aren't bigger than 30 MB.


LinkedIn is the go-to platform for all things professional, whether you're an individual or a brand. Visuals have become an increasingly essential part of it. Sticking to the guidelines and checking your profile from multiple devices is highly recommended.

The first impression is the last, and LinkedIn is one such platform where this applies the most. Whether you want to catch the eye of that recruiter or create a profile that resonates with your brand story. The profile picture is what sets the tone. Here's how you can optimize it.

LinkedIn image sizes for profile photos

If you want to highlight the organization you work for or just showcase something that resonates with you, the cover image is your playground! But make sure the dimensions and positioning don't spoil the fun. Here's a sizing tip to follow.

LinkedIn image sizes for profile cover photos

Below are some more size guidelines to help you create an impressive page for your Company or Brand:
Company Logo: 300 x 300 pixels
Page Cover Image: 1128 x 191 pixels
Life Tab Main Image: 1128 x 376 pixels
Life Tab Custom Modules Image: 502 x 282 pixels
Life Tab Company Photos: 900 x 600 pixels
Square Logo: At least 60 x 60 pixels

LinkedIn is also an excellent platform to post your blogs and share links of them. Here's a tip to keep in mind about the image sizes for blogs on LinkedIn.
Blog Post Link Image: 1200 x 627 pixels
Custom Image Size for sharing a link: 1200 x 627 pixels

Social media platforms are built around giving a personal touch to networking. This helps to humanize and connect better with your friends and followers. And LinkedIn Stories is just for that. Here are some tips to help you.
Aspect ratio: 9:16
Resolution: 1080 x 1920 pixels
File types: JPEG and PNG

Tips :

  • LinkedIn can accommodate photos up to 7680 x 4320 pixels.
  • It can handle files up to 8MB
  • Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both platforms before finalizing.


Pinterest, the perfect example of visuals being the core of a social media application. Here is the cheat sheet for all the Pinterest lovers out there.

Just like the unique visuals you create and share on your Pinterest profile, your profile picture must be unique too. So put up your best show and make sure to have it in the correct size.

Pinterest image size for profile photo

Make the most of that cover image right at the header and align it with your interests and brand story. Here's a quick tip for sizing.

Pinterest image size for profile cover photo

As the name goes, Pinterest is all about Pins. Create and share your work with the whole world and inspire them! But first, make sure they are sized right.

Pinterest image sizes for Pins

Creating Story Pins is the new way to share inspiration, and making the most of that display area is the hack. Here's what to keep in mind.
Aspect ratio: 9:16
Recommended size
: 1080 x 1920 pixels
Max file size
: 20MB

Tips :

  • Remember that your profile photo will appear as a circle.
  • On the feed, Pins appear with a fixed width of 236 pixels.
  • Both PNG and JPEG files are supported.
  • All images must have the same aspect ratio.
  • Collections appear in feeds on mobile devices.


Video content creation has gone far beyond just entertainment. It is one of the most essential marketing tools today, used by nearly 86% of businesses. Youtube is the biggest platform in this game, and video content creators and marketers are making the most of it. But with visuals comes the need to ensure that it looks good and looks right. Let's get to know them.

While you're busy creating high-quality video content for your subscribers and the world, do not ignore your profile and how you present it. After all, that is what everyone is going to identify you with. Make your profile picture stand out.

YouTube profile photo size

We've said it before, and we'll say it again. The banner/cover image is what makes the first impression. Make sure you have it crisp and optimized precisely. Banners with a 16:9 aspect ratio and under 6MB is perfect. But you wonder how to size it? Here's how.

YouTube banner image size

With almost all screens - web and mobile - being HD capable, make sure you upload your video content to meet the requirements to provide the optimal viewing experience.

YouTube video size

The thumbnail is nothing to be ignored. It attracts a viewer to click and watch a video. You don't want it to be pixelated and of low quality. Do you?

YouTube thumbnail size

Tips :

  • Make sure the focus of your photo is aligned centrally for best results.
  • Files should be JPEG, GIF, BMP, or PNG. Animated GIFs won't work.
  • Images will render at 98 x 98 pixels.
  • YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
  • YouTube requires videos to be 1280 x 720 pixels to meet HD standards.

We hope this blog has helped you to up your social media game. Try these tips and create a powerful social media profile that one cannot ignore! If you need help in resizing your images, this image resizer will help.

Drop a comment below for topics you would like us to cover. We can't wait to hear what interests you!

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