For any organization, reaching out to its targeted audience is its highest priority. So, with the advancement in time and technology, they have altered their modes of communication from the traditional text-driven marketing to digital advertising. Out of all the available alternatives of digital marketing, the fresh concept – video marketing has gained popularity with an exponential pace since few years.
By providing the opportunity to demonstrate the product/service using novel approaches, videos provide an extra edge to the individual/start-ups/companies over its competitors. Videos, being a mixture of audio and visual components, is capable of establishing a subconscious emotional connection with its viewer. The efficient video platforms provided by the leading social networking sites, has made video sharing a lot easier. Furthermore, video marketing helps understand complex concepts and ideas in an efficient way with appropriate animations. Videos allows users to spend more time on your website. The cocktail of this increased exposure and the proper SEO content helps in increasing the search engine rank of your website. Considering all these advantages, currently video is the best ROI in the world of content marketing.
Some fascinating conclusions about video marketing from the studies and surveys of some of the leading organizations are:
- According to MWP, 59% executives picked videos over text.
- As per the survey conducted by EyeView, having a video on the landing page increases the conversion by 80%.
- Syndacast says that video is named as the best ROI by 52% of the global marketing professionals.
Well, Video Marketing indeed is going to reign in content marketing. Thereby, to assist you in your migration in this relatively newer arena of marketing, Iconscout is providing a list of resources:
One of the best resources to give a professional touch to one’s video clips and photos is Animoto. This utility allows one to create slideshows in a couple of minutes. It has a specific plan for its targeted audience – personal, professional and business. There are various features like logo within video, design video styles, unlimited HD video creation and sharing, voice over, custom brand colors, music and many more. You can explore all these features by signing up for a 14-day free trial.
GoAnimate allows the personals with zero or limited knowledge in the sphere of animation to create attractive animated videos with ease. This cloud-based platform provides a quick way to create videos – point, click, drag, drop and you are done! It has GoPublish, GoPremium and GoTeam subscription plans containing diverse features including lip-sync, security, privacy, import audio etc. In its 14-day free trial plan, you can access all the features of the GoPremium plan minus downloading video.
StupeFlix comes with a set of 16 beautiful themes that can be incorporated in your videos easily. In this simple-to-use application, the user has to add photos, videos, music and text; and the video would be created. Along with these components, you can also add maps, voice-overs, Trim videos, custom transitions, slow motions and many more.
Wideo.co is one of the best animation maker tool available online. It uses drag and drop functionality making it an easy-to-use resource. Wideo.co enables you to create amazing animated videos in a few clicks.
Rawshorts is widely used to generate explanatory videos using animations. In order to do that, you need to first select and customize a video template using its drag and drop functionality. For using some of its advance features, you need to have its premium subscription, rest is free to use. It provides quick sharing over social media, team collaboration and video downloading as an MP4 file in HD resolution.
Animaker.com is a cloud-based do-it-yourself animation video maker / software that is bringing studio quality professional tools within reach of everyone. It helps to create Animated presentations, Explainer videos & Video Infographics like never before.
Unlike other traditional editor, Animaker break you free from drag and drop routine and provides extensive pre-animated assets library.
Unlike its other competitors, the cloud based animation platform – Explee provides video scribing and whiteboard animation. Explee provides very easiest way in which you can explain about your service/product very effectively.
We hope that you’ll find this list helpful. If we miss anything then please mention in comment section. Iconscout has just finish its first year and to celebrate the day, we’re giving Flat 50% off on our Masterscout plan. Now you can download unlimited number of icons in just $14.99. Use Promo code: ICONDRO. Iconscout has also launched Sketch plugin using which you can search and add icons right into your Sketch App. You can download it from here: https://iconscout.com/icondrop
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Also published on Medium.